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Today if your web site does not have a favicon, it looks unprofessional. These days all the big sites are using them. But do not let this worry you, creating a favicon is a lot easier than you may think. Why not make one for your site? This is a concise, yet helpful guide to creating a favicon for your web site for free in a matter of . . .

1. Free PR!
   
   
2. ActiveX to disappear from the face of the planet.
   
   
3. Google to tell publishers what percent cut they keep from AdSense and to increase that cut whatever it may be.
   
   
4. Every web surfer in the world to use the exact same version of the exact same browser.
   
   
5. Higher placement in the SERPs.
   
   
6. Higher eCPMs and CPC rates.
   
   
7. Additional back links, bandwidth, bookmarks, referrals, return visitors, traffic, and unique content.
   
   
8. All forms of ad-blocking software that block non-intrusive ads to be eliminated permanently.
   
   
9. To have been the first to come up with the idea of "The Million Dollar Homepage."
   
   
10. CSS to look the same in every browser without the use of tables.
    
    
11. A piece of software that automatically logs in and retrieves all of your revenue statistics from all your ad networks and affiliates in real-time and gives you collective stats and detailed graphs of your earnings.
    
    
12. More people in your local community to be able to discuss and understand all that web publishing involves with you. You can't drink a beer with someone else on a forum.
    
    
13. Fastclick, now Valueclick, to make their referral earnings indefinite again.
    
    
14. All of those damn click/shoot/punch/kick/score/bowl to get a free (insert product name here) ads to stop being lucrative so we never have to see any of them again!
    
    
15. A free copy of every SitePoint book ever written!